“Dream audaciously. Have the courage to fall forward.” Nike Founder Phil Knight
This new series continues with the fascinating rise of a shoe company in FROM AN IDEA TO NIKE. Last week I took a look at another success story— FROM AN IDEA TO DISNEY.
The NIKE story begins with the birth of Philip Hampson Knight in 1938. The decisions he made as a youth led to his eventual creation of a brand with instant recognition. The road to success included many bumps and surprising twists.
Kids who see themselves as future entrepreneurs will find many lessons to help them jump start their journey. Included are the basics of business and what happens when a company goes public.
But the story belongs to Phil Knight, a motivated individual who pushed forward despite tremendous odds he would fail. I had many moments of “I didn’t know that!” while reading the ups and downs of a company that had its beginnings as Blue Ribbon Sports to the multi-billion company we know today. Now I know how that NIKE Whoosh was created along with how Michael Jordon was talked into becoming a spokesperson for the brand.
Quotes, A FUN FACTS feature, and illustrations are an enjoyable sidelight to the story. Also included are a timeline of events and NIKE’s top endorsement deals. This is marketing 101 and a great way to get kids excited about owning their own business.
This summer we can look forward to FROM AN IDEA TO GOOGLE and FROM AN IDEA TO LEGO.
About the author: Lowey Bundy Sichol is the author and creator of From an Idea to…, the world’s first business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world.
With over 20 years combined experience in marketing, brand management, and writing, Lowey is the force behind the From an Idea to… series, a movement that introduces business and entrepreneurship to children.
Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women’s rugby. When she’s not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com
Coming up this Monday is another edition of…
If you would like to join in the MMGM fun, all you have to do is blog about a middle grade book on a Monday (contests, author interviews, or anything middle grade related also count). Email me the title of the book or feature and a link to your blog at gpcolo[at]gmail[dot]com
Make sure you put MMGM or Marvelous Middle Grade Monday in the subject line so it gets sorted accurately–and please don’t forget to say what book or author you’re featuring) You MUST email me your link by Sunday evening (11 PM Eastern Time) in order to be included in the list of links for the coming Monday.
Thanks for spreading the middle grade love and for being a part of this awesome tradition begun by Shannon Messenger and carried on here at ALWAYS in the MIDDLE! (CLICK HERE FOR PAST MMGM POSTS)
*Please note: these posts are not a reflection of my own opinions on the books featured. Each blogger is responsible for their own MMGM content and I do not pre-screen reviews ahead of time, nor do I control what books they choose. I simply assemble the list based on the links that are emailed to me.